Dry-Farmed Season
is Here!

Delivered directly from Sea Level Farms, these juicy beauties are ready to wow your tastebuds.

Locally owned in the Santa Cruz Mountains since 1991.
100% organic produce. Supporting local farms. Made-from-scratch food. Sustainable meat and seafood.
Wellness essentials. And a market that believes where your food comes from matters.

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Know your Food. Know Your Farmer. Know Your roots.

Know your Food • Know Your Farmer • Know Your roots

Graphic with the text 'Community Roots Day' and an illustration of a plant, celebrating community and environmental awareness.
Graphic with the text 'Community Roots Day' and an illustration of a plant, celebrating community and environmental awareness.

Deep Roots. Strong Community.

Logo for Wild Roots Rewards featuring a beaver holding a root vegetable on a purple background.
Graphic with the text 'Support Our Schools' and a yellow pencil on a blue background.
Graphic with dark blue background, white text reading 'Sponsorships & Donations', and yellow illustrated trees at the bottom left corner.
Line drawing of a disposable coffee cup with a lid and a straw.

A San Lorenzo Valley Favorite

Ready to Eat?

Fresh-made sandwiches, signature faves, smoothies and more — ready when you are!

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Line drawing of a sandwich with two slices of bread, lettuce, and a filling, outlined in yellow.
Two men and a woman inside a store, with shelves of products in the background. One man is leaning on the counter, wearing glasses and a jacket, with one hand on his knee, and the other man is standing with his arm on the first man's shoulder, wearing an apron.

a little market with a lot growing on

Wild Roots Market has been part of the Santa Cruz Mountains community since 1991.

From the beginning, our goal has been simple: make it easier for our neighbors to bring home good food from people and producers they can feel good about supporting.

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Fresh From Our Feed

Have you tried Flower Child Fudge yet? It’s a fudgy treat, made from only whole food ingredients. It’s wrapped in a reusable, organic cloth and plantable (hand-pressed) seed paper! It makes a great gift for someone you love (including you